Childcare SEO,
done by someone who actually knows childcare.
Most agencies treat your centre like a plumber or a dentist. Same templates, same keywords, same generic local SEO playbook. The result is a website that ranks for the wrong things and converts almost no enquiries.
I have spent 15+ years inside the childcare sector and helped 500+ centres. The SEO work I do is built on that, not borrowed from a generic agency checklist.
What childcare SEO actually covers.
Google Business Profile, suburb-level pages, reviews, and citations. The work that puts you on the map when parents search nearby.
Targeting how parents actually search: childcare near me, long day care, before and after school care, and your suburb plus age group.
Pages written for parents and for Google. Clear fees, real photos, room descriptions, educator profiles, and obvious next steps.
Fast pages, mobile-first layouts, structured data for your centres, and a sitemap Google can actually crawl.
Centre-level pages that compete in their own suburb without cannibalising the rest of the group.
Enquiries, tours booked, and enrolments. Not vanity rankings on keywords no parent searches.
Generic agency vs childcare specialist.
- Copy-paste local SEO across every industry
- Targets traffic, not enrolments
- No idea what NQS, CCS, or a waitlist conversion actually mean
- Reports rankings on keywords nobody books from
- Sector-specific keyword and content strategy
- Built around tour bookings and enrolments
- Speaks the language of owners, directors, and parents
- Reports on the metrics that actually move occupancy
Want to know where your SEO is leaking enrolments?
Book a complimentary centre audit. One form, one reply within a business day.